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Rene E. Mejia

Marketing Nerd 📈 · Web Developer 🧑🏻‍💻 · From Mexico 🇲🇽 · contact me

👋🏻 Hey there! my name is Rene Mejia and I've been working in web development and digital marketing for over 8 years.

📈 In terms of digital marketing, I have expertise in social media and programmatic campaign management, as well as analyzing customer behavior and campaign results using tools like Google Analytics, Facebook Insights and Google Looker Studio. I'm also skilled in marketing automation using platforms such as Zapier, HubSpot and RD Station, as well as implementing lead generation campaigns, On-page SEO strategies, email marketing and content marketing strategies using Inbound Marketing tactics.

🎯 Over the years, I have had the privilege of working with international teams, building my own teams, managing clients, and presenting results to executive boards. Currently, I'm expanding my skills by exploring marketing automation and data analysis techniques using Python to help make data-driven decisions.

Work Experience

Marketing Manager

Sani Dental Group

Dental clinics in Mexico focused in providing affordable treatments to medical tourists from US and Canada.

  • Directed and supervised the marketing staff and call center to ensure cohesive marketing efforts for our four dental clinics across the country.
  • Developed and implemented comprehensive marketing strategies to increase sales, manage budgets, and enhance brand reputation.

June 2023 - Present

Advertising Operations Specialist

SRAX

Providing advertising solutions for publicly traded companies looking to attract investors and increase brand awareness.

  • Successfully launched digital marketing campaigns across social media, search and display networks for clients with 6-figure ad budgets. Managed campaign setup, performance and optimization.
  • Proactively led and optimized Google and Microsoft Ads campaigns, consistently achieving above-average CTR results.
  • Utilized Python and Google Sheets to develop customized management solutions for audience files, resulting in an 80% reduction in data processing time.

October 2021 - May 2023

Digital Marketing Strategist

Santinos Digital

Planning, guiding and executing multichannel digital marketing campaigns for the agency's premium clients.

  • Planned, guided and executed multichannel digital marketing campaigns for the agency's premium clients.
  • Ranked as the No. 1 digital marketing agency in the northwest of Mexico in 2020 by Merca2.0.
  • Led the process for the agency to become official RD Station partners in 2019.

October 2019 - October 2021

Innovation & Development Manager

Santinos Digital

Responsible for the agency's web products, marketing automation, lead generation and Inbound Marketing strategies.

  • Launched the Innovation and Development department.
  • Provided the agency and clients with web products, marketing automation, lead generation and Inbound Marketing strategies.
  • Created high-value products and services that contributed to a 100% increase in client retention and a 3x increase in the agency's average ticket price.

December 2018 - October 2021

Web Strategy Specialist

Hermosillo

Commercial and digital marketing strategy management for a variety of brands owned by Hermosillo.

  • Web project management.
  • Digital media ecosystem planning.
  • Web analysis, reporting and recommendations.
  • Search Engine Optimization (SEO).
  • Search Engine Marketing (SEM).

December 2016 - July 2018

Developer

Gameloft

Member of GLADS (Gameloft Ads) the international development team mainly in charge of developing tools and new functionalities to Gameloft's proprietary platform for In-Game advertising and business intelligence.

  • Back-end developer using Symphony and Codeigniter.
  • Front End developer using AngularJS.
  • Database administration using MySQL and MySQL Workbench.
  • Version control using SVN.

February 2016 - December 2016

Education

IEBS Digital School

MBA - Digital Marketing

Spain (online) - www.iebschool.com

November 2023 - Present

ThePower Business School

Master ThePowerEcommerce, Ecommerce Expert

Spain (online) - www.thepowermba.com

March 2020 - January 2021

Universidad Autónoma de Baja California

Bachelor of Computer Science
Activities and societies: Alumni society, Knowledge marathon, Graduation committee.

Mexicali, BC, México

August 2010 - November 2014

Skills

Programming Languages & Tools
Marketing Stack
  • Marketing Automation: Zapier, Typeform, WordPress, RD Station, and Hubspot.
  • Reporting: Excel, Google Sheets, Facebook Ads Reporting, and Looker Studio.
  • DSP: Adelphic, Xandr, Yahoo DSP, and Teads.tv.
  • Social Media and Campaign Management: Twitter, LinkedIn and, Facebook / Instagram.
  • Landing Pages and Lead Generation: RD Station, Hubspot, Instapage, Facebook Leadforms, and LinkedIn Lead Gen Forms.
  • Search Engine Marketing: Google Ads and Microsoft Ads (Bing).
  • Search Engine Optimization with SEMrush.

Soft skills
  • Team Work and Leadership.
  • Project Management.
  • Communication.
  • Resourcefulness.

Interests

I have a passion for learning and exploring a wide range of interests. When I'm not working on projects, you can usually find me with my nose buried in a good book, researching a new topic, or playing online video games. I'm also really interested in home automation and have been known to tinker with my own smart devices. Making coffee is another one of my favorite pastimes.

If you want to know more about me, you can contact me following this link or read my blog at Medium – thanks for stopping by!

Courses & Certifications

  • Adelphic - Programmatic Certified
  • 6sigmastudy - Six Sigma Yellow Belt
  • Platzi - English Academy
  • HubSpot - Inbound Marketing Certification
  • HubSpot - Inbound Sales Certification
  • RD Station - Customer Success
  • Google - Google Ads Certification
  • Google - Google Analytics Individual Qualification